Laboratorio Olfattivo

The Laboratorio Olfattivo label recruits the world’s most talented noses to convey exciting, enticing moods and sensations through perfume.

To communicate the character of a brand that expresses itself in fragrances, the design for the flagship stores in Milan, Rome and Turin, by architect Stefano Rotesi of Aeon Studio, focused on creating interiors that would generate and transmit a mood of calm, purity and elegance, with no distractions from the central role of the sense of smell.

To embody a stylistic concept based on absences, high quality, minimalist materials with striking aesthetic impact were required, and the Grande and The Top Stone Look collections were selected as ideal for the task. In the resulting concept, clear lines, natural colours and dim lighting create a relaxing, immersive equilibrium, where the emotions inspired by the scent experience can be expressed in total freedom.

The Milan, Rome and Turin stores were finished with the elegant Ceppo di Gré stone-effect porcelain stoneware, a reproduction of an Italian stone that has shaped architectural history, in the 120x120 cm version for the floor, combined with The Top series large slabs for the realisation of custom-made countertops and furnishings.

The three stores are genuine microcosms in the colours of stone, where the scent experience is supported but never influenced by the interior, a manifesto of contemporary minimalist design meticulously styled down to the tiniest detail.


Ph. Soundless Studio