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In Reggio Emilia, W via Wybicki! takes shape—a project that intertwines memory, research, and contemporary vision, bringing the value of design back to the forefront as a tool for dialogue with the local area. The exhibition, inaugurated on April 30, brings together the outcomes of the community design workshop promoted by MADE – Academy of Fine Arts “Rosario Gagliardi” of Siracusa, curated by Cosimo Bizzarri with Francesco Bombardi, and realized with the patronage of the Municipality of Reggio Emilia and the Franco Albini Foundation, with the support of Marazzi Group and ACER Reggio Emilia.
Within this context comes the contribution of Marazzi Group, a project partner, reaffirming its commitment to supporting initiatives that can activate cultural and social processes around design and architecture.
The project comes to life on via Wybicki, the heart of the INA Casa Rosta Nuova district, designed in 1956 by Franco Albini, Franca Helg, and Enea Manfredini. A symbolic place of postwar Italian architecture, conceived as a model of urban and social coexistence, today marked by new dynamics: demographic changes, new lifestyles, and an urban fabric responding to evolving needs.
It is precisely in this scenario that the workshop activated a process of listening and observation: seven students from the NOMAD Program Specialist Biennium at MADE explored the district, collected stories, analyzed spaces and relationships, and presented a series of design proposals that interpret the present and imagine possible futures.
The exhibition thus becomes a widespread experience, extending from the Civic Hall to vacant shops, common spaces, and the street, directly involving the residents. Different languages—from graphics to photography, from product design to urban planning—intertwine to shape a collective narrative.
Marazzi’s role in this journey is deeply connected to its identity: a company operating in the world of architecture and ceramic surfaces, yet recognizing dialogue with communities and support for a culture of design as an essential element of its positioning. Supporting W via Wybicki! means contributing to the appreciation of an architectural and human heritage, fostering new connections between space, people, and design.
As the curators emphasize, the project does not aim to provide definitive solutions, but to spark something: an invitation to participate, to share creativity, and to build new visions for the district. This direction aligns with Marazzi’s commitment to promoting conscious design, capable of evolving together with spaces and those who inhabit them.
The exhibition will be open for visits by appointment until June 2.
