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Marazzi opens the doors of its new exhibition spaces on Via Vittorio Emanuele Orlando in the heart of Rome, just steps away from the Roman Baths of Diocletian and Palazzo Barberini, designed by ACPV ARCHITECTS.
An exceptional location, with 400 square meters spread over two levels, welcomes visitors into a stunning space where the versatility of ceramic materials takes center stage, in a perfect balance between innovation and design.
The large windows on Via Vittorio Emanuele Orlando offer a captivating preview of the space’s layout, where plays of perspectives and materials lead visitors through a continuous discovery experience within the showroom.
Marazzi Privé, the heart of the project, evokes the exclusive atmosphere of a hotel lobby, combining elegance and functionality. Three autonomous yet
connected settings explore the versatility of Marazzi products, reinterpreting rugs, furniture, and porcelain seating in a sequence of spaces characterized by privacy and comfort. The high backrests create intimacy, transforming every corner into a cozy retreat. Here, the use of ceramics demonstrates their ability to offer innovative solutions where advanced technology, adaptability, and timeless beauty take shape, alongside objects and sculptures that explore the nuances of new classics.
A succession of themed rooms emphasizes the preciousness of Marazzi materials, which, displayed in dynamic and interconnected spaces, interact with the architecture to create a visual flow that invites visitors to explore every detail.
Each themed room offers a unique experience that highlights the excellence of the materials. The large slabs, arranged like rich oriental rugs, are carefully illuminated to enhance their beauty, as are the museum shelves that display an exclusive selection of finishes, surfaces, and colors. This transforms the exhibition space into a wunderkammer of colors and materials, evoking artisanal craftsmanship, precious marbles, elaborate inlays, and three- dimensional structures.
Patricia Viel, CEO and Co-founder of ACPV ARCHITECTS, states: ‘Designing the new Marazzi showroom in Rome was a stimulating design exercise: we created a succession of environments that could enhance the versatility of ceramic products, highlighting their material perception through unprecedented applications. A space to be fully discovered that will contribute to the strong wave of renewal that is felt in Rome today.’
Mauro Vandini, CEO of Marazzi and President Global Ceramic of Mohawk Industries, comments: ‘The city is experiencing a renaissance in the field of design and construction, with numerous initiatives and spaces dedicated to creativity and innovation. Opening a Marazzi space in Rome, where one can discover the most modern applications of stylistic research and technology applied to ceramic products, allows us to integrate into a stimulating and constantly evolving environment, where technology and tradition can blend perfectly. A space designed to support our clients and design professionals, offering an ideal reference point for sharing ideas and creative solutions.’
The creation of the new Marazzi exhibition spaces in Rome is the result of valuable collaboration with leading design partners such as Flexform, Viabizzuno, Ideal Standard, Foster, and Riflessi.
