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It is early morning. A person walks through the kitchen, perhaps after a walk with their dog, preparing to put the coffee on the stove. This is Marazzi’s second advertising campaign 2025, designed by the studio Il Magma, which presents a moment of daily life within a refined, warm, and lived-in environment, seamlessly integrated with an open-plan living area. “This is a space with a strong architectural character,” explain Massimo Colonna and Chiara Ormelli, founders of Il Magma.
“The ribbon windows overlooking nature and the spacious, luminous room inspired an idea of activity rather than a merely functional environment: a morning breakfast in a Nordic atmosphere within an open, less Mediterranean space. There are details and objects that evoke moments of the day, such as breakfast, and the functions of each area; for example, a slight disorder is noticeable in the pantry, while the turntable on the shelf helps to blend the living and kitchen spaces.” The architectural composition highlights the Slow terracotta-effect collection, presented in the new 12 mm slab version in Calce colour, laid on the floor and on the surface of the large table, paired with the stony sensation of Silver Root in the new lighter version, laid on the kitchen, on the wall behind it, and on the shelf.
The island kitchen, with a service area glimpsed behind the sliding door, is integrated into a living area, creating an elegant and functional environment. “It is a highly sought-after solution,” continues Il Magma, “because today the kitchen forms part of a single living space, engaging in dialogue with the rest of the environment through the skilful use of materials. The ceramic slab helps to create a fluid transition between the two zones, without interruption. As for the colours, we have chosen natural yet contrasting tones. On the left side, the wall is entirely clad with the small-format Crogiolo Terramater collection in the Carbon finish: a dark colour with a warm touch that interacts with natural light and highlights the light tone of Silver Root, whose deep veins recall the burnt shades of Terramater.” The small format converses with the large, creating a pleasing play of contrasts. Ceramics are no longer merely a covering but become a decorative element, evoking the very origins of ceramics themselves.
Finally, the table with wooden legs features a top from the Slow slab collection, demonstrating its potential not only as flooring but also as a work and resting surface. The flooring is covered with Slow, which represents a return to the terracotta aesthetic, reinterpreted with the contemporary touch of large format. Matte and tactile, the ceramics effectively contrast both with the stone effect of Silver Root and with natural materials such as wood, also present in the kitchen block, creating harmony among the materials.
ADV Project: Il Magma
Seats: MDF Design
