The Challenge of the Circular Economy

Circularity is a fundamental approach to environmental sustainability. It is based on the recovery, regeneration and reuse of materials and resources with the aim of reducing waste and preserving natural resources.

We have developed a closed-cycle production model that involves the use of production waste, the recovery of packaging, process water and excess heat generated during certain production phases, such as firing.

An ecological quality of the entire industrial cycle that makes it possible to limit the consumption of natural resources and reduce environmental impact through the morphological and vegetational restoration of quarries, controlled waste management, optimisation of energy consumption and reuse of industrial water.

The production of traditional packaging requires a significant amount of resources, including oil, energy, and water. By using packaging made from recovered recycled materials, we are able to reduce the amount of waste sent to landfill, lower energy consumption, and decrease the resources required to manufacture new packaging.

Our packaging is 100% recyclable and made from FSC-certified cardboard.

In 2025, we purchased 4,400 tonnes of brown cardboard, enabling us to avoid more than 2,160 tonnes of CO₂ emissions thanks to the greater sustainability of the production chain for this new packaging.

We recognise water as an essential resource for the communities in which we operate and are committed to ensuring its efficient and responsible use across all processes and products. Thanks to a careful management process, we recover 100% of the wastewater generated in tile production. In this way, we prevent industrial wastewater from being discharged into waterways or the sewer system. Our industrial water recycling index reaches 117% and also includes water from other companies in the sector.

Tile production generates a certain amount of waste: inert waste that would otherwise have to be sent to landfill, requiring energy and transport. Our technology enables us to recover 100% of unfired and fired waste, namely waste from unfired or fired tiles discarded from the process due to defects or breakage, and to reintroduce into raw material grinding everything that was once considered waste.

We also recover unfired waste from our customers. From the wastewater resulting from washing, we recover the solid part by decantation, known as ceramic sludge, which we reuse in the production of body mixes. Residual powders from dry squaring plants are redissolved in water and reintroduced into the raw material grinding mill.

99.6% of the waste generated by the production process and maintenance activities is sent to specialised operators for material recovery. Only 0.4% of the total waste generated by our company ends up in landfill.