Innovation helps us develop new products and technologies, processes and business models which are more efficient and effective in protecting the environment. Thanks to our continuous research and investments, we design our new products and reformulate existing collections to continue to improve their environmental impact and ensure the health and safety of those who manufacture them and those who use them.
A story of beauty and quality, research and experimentation, product and process innovation, which have also marked fundamental milestones in the industrial history of ceramics: tunnel kilns; the first stoneware; the first cooperation with top designers; the patent for single-firing, the revolutionary process that fires the tile body and glaze together, still the world’s most widely used ceramic covering manufacturing technology. Not to mention the first large-sized tile and the first high technical strength product, which extended the locations in which ceramics could be used for building facades and urban pavements; research into colour, and finally the interpretation of natural materials in the latest stonewares, which are more sustainable than the originals.