A new superstore with a new concept for historic Verona-based retail chain Migross at Bozzolo, a small town near Mantua, designed by CAM Architetti. An integrated project that embraced the buildings’ architecture and technological systems together with the restyling of the company’s image and communication. Marazzi ceramics played a primary role in this project, providing technical, functional and appearance characteristics, both outdoors, where the ventilated wall of large vertical slabs installed with staggered joints was created in porcelain stoneware from the Mystone Ceppo di Gré in Grey colour, in the 75x150 cm size, exploiting its accurate interpretation of the natural stone effect, and indoors, where the tiles of the same collection were again used but with anti-slip surface, to provide continuity to the flooring of the mall and store. To complete the effect, the Mystone Lavagna stoneware collection in 75x150 size and Nero colour was selected for use in the bakery and bistro.
Ph. Giovanni Emilio Galanello