A new Marazzi Group exhibition space measuring over 2,000 square metres was inaugurated on 19th November 2009 in Leeds. This city, which has a population of approximately 760,000, is located in the heart of the United Kingdom, between Edinburgh and London, and is an important financial and business centre second only to London, the capital city.
The showroom, the company’s first in England, presents Italian and Spanish-made Marazzi ceramic tiles, together with Ragno ceramic tiles and Hatria sanitary fittings.
The showroom, which is spread over 800 m² and is located on the main road linking Leeds to other major business centres across England, is split over two floors: the ground floor is used as the exhibition space for ceramic tiles, while the first floor accommodates the commercial offices for the 7-strong staff who run the showroom.
The stylish, classy exhibition space enhances the prestige and value of the ‘made in Italy’ label that identifies Marazzi porcelain stoneware, while at the same time devoting great attention to quintessentially English style and taste.
The display includes a ‘classic’ space where end consumers can admire the product on special panels and boxes as well as a ‘technical’ corner where sector professionals/planners can benefit from a closer encounter with the ceramic tile of their choice, appreciating its technical and aesthetic characteristics thanks to the use of work benches and detailed wall displays.
In addition, the showroom boasts an innovative space with a full-scale mock-up of an actual home, complete with living room, kitchen, bathroom, bedroom and outdoor space. The rooms in the ‘house’ feature slabs in Marazzi porcelain stoneware, including Monolith (in the natural version for indoors and bushhammered for outdoors), Metope and Soho (in large 60x60 and 60x120 sizes) together with Feeling ceramic wall tiles.
This aim of this particular display approach is to bring clients closer to the ceramic product, helping them to visualize in their minds how it might be used in their own homes. An interesting project that will undoubtedly raise a great deal of interest, in a country where tradition dictates the use of other materials for floor and wall coverings.