The Marazzi showroom in Sassuolo: a fine blend of design, decoration and architecture.
reading time: 5 minutes
A large display area where architecture is the protagonist while design meets decoration to define space.
Opened in 2015, coinciding with the company's eightieth birthday, the Marazzi showroom in Sassuolo expresses the strong points, such as research and experimentation, which have enabled the brand to remain in the forefront of change, harbinger of evolutions in home furnishing, architecture and design.
Designed by architect Gianluca Rossi of Uainot Architetti, the Marazzi showroom in Sassuolo is part of the major, far-reaching renovation work on the company's historic headquarters, founded in 1935 at Sassuolo, in what was to become the top international hub for the creation of high-end ceramic tiles: the Italian ceramics district.
The showroom, with an interior area of more than 1500 m2 and an outdoor space of more than 1000 m2, has a concept centred on the theme of "Looking beyond". Starting from its distinctive four large ceramic-clad monolithic towers 6 m high, the whole showroom revolves around the idea that, when used in original, inventive ways, ceramic tiles can extend an invitation to look outwards towards new horizons.
Like four tactile pillars, the four towers are the focal point of the Marazzi Sassuolo showroom, representing four key materials reinterpreted in the company's collections: marble, stone, wood and concrete.
Consisting of various areas, the showroom offers visitors a first-hand experience of a variety of construction languages, serving sectors from architecture to the contract sector, through to major projects or the smaller scale of the residential area, while being careful not to forget how all this originated.
In fact, Marazzi was the first company to perceive the need to establish the ceramic tile as a key furnishing and architectural item, entrusting its styling to some of the biggest names in the world of design. It is therefore fitting that the café area contains the company's iconic pieces, such as the “Canne d’organo” (Organ Pipe) wall tile by Nino Caruso, one of the first experimentations with three-dimensionality dating from 1970, and the "La 4 volte curva” (4 curve tile)" (1960) by Gio Ponti, which has gone down in history with the name of Triennale, through to the very latest idea, Grand Carpet, small pixels printed on large-size slabs, by Antonio Citterio Patricia Viel.
Here design meets decoration to define space, here design meets architecture. The archilab is the area especially for architects, a kind of forge where they can experiment with the fundamental elements of architecture. Like dressmakers in a fabric store, designers and architects can directly assess the colours, surfaces and materials of all the collections, displayed here on large boards, to find the ideal solution for their projects.
There is also plenty of space at the Marazzi showroom in Sassuolo dedicated to the outdoors, where, with inspirational design schemes, visitors can admire the continuity between indoor and outdoor materials, not to mention examples of ventilated walls, various types of flooring and installation methods such as raised flooring.
While the space on the ground floor is dedicated to architecture, from major projects to the contract sector, on the first floor the attention is focused on residential applications, with inspirational corners reproducing areas in the home. Here, visitors with less design experience are guided in a journey through various domestic locations, where they can easily find ideas and inputs for the creation of their own rooms.