Poliedrica: ACPV ARCHITECTS redesigns the Marazzi showroom space in Milan

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On the occasion of Milan Design Week, ACPV ARCHITECTS Antonio Citterio Patricia Viel has redefined the space of the Marazzi showroom, proposing a new concept for contemporary living. ‘Poliedrica’ is the place where design and functionality come together to redefine the relationship between materials and space, transporting the visitor into a tale of texture, light and tactile sensations.

On display, in the showcase, the contemporary living space and a new way of telling its story, speaking of hospitality with a domestic flavor, where ceramics are the absolute protagonist.

ACPV ARCHITECTS Antonio Citterio Patricia Viel worked on defining a warm and enveloping environment, where the unconventional use of porcelain stoneware transcends simple cladding to become an authentic furnishing element.

The installation explores its materiality, pushing its application potential to the limit: from the pleated wall to the three-dimensional and changing surfaces of the vertical bars made with the glazed bricks of the Crogiolo Lume collection, in Caramel, Green, and Ocean shades.

The shelves of the bookcase become a privileged place to display objects and share emotions and memories. The cut, beveled, and composed ceramics in the most diverse designs transform into protagonists of a story that speaks of craftsmanship and the ability to transform an industrial material into a unique product, adding depth and narrative to the space.

Within the showroom, Marazzi surfaces guide the story of the different applications.
The working area has been radically modified, introducing an open kitchen that hybridizes functions and languages. The kitchen is monolithic and clad with large slabs of The Top Stone Look Silver Root, in White color, whose distinctive feature is the marked veins that chase each other on a background of intense shades.

In this area, on the floor, the Slow collection stands out for its warm tones that recall the tradition of terracotta typical of Mediterranean countries, whose large format makes the material extremely current.

A place where conviviality mixes with operativity; a dynamic and flexible environment, capable of adapting to different usage scenarios.

A space where conviviality mixes with operativity, generating a flexible environment in which even the private area created with high glossy brick backs suggests an intimate refuge capable of adapting to different usage scenarios.

The niche is an opportunity to truly enjoy the mix and match between the seats – all made with Crogiolo Lume bricks in the lively Pink color –, and the wall clad with the Crogiolo Terramater Vanilla series in lozenges. The new Terramater collection features glazes, granules, and natural oxides that blend with red clay during firing, creating irregular and burnished effects, reminiscent of the industrial processes of the seventies.
A line of ceramic surfaces as beautiful as it is virtuous: made with raw materials of Italian origin and 60% recycled material.

On the floor, the irregular texture inspired by the hand-beaten earth of the Slow collection, in the soft Calce shade, is combined with the glossy finish and the precious circular cut of the Grande Marble Look slabs inspired by the rare Brazilian marbles Patagonia.

Mauro Novazzi, Partner ACPV ARCHITECTS, states: “The project we present this year stems from the idea of enhancing the versatility of ceramics, a material that lends itself to innovative and unexpected solutions. The most interesting challenge was precisely to use it in unconventional ways, creating environments that not only show its beauty but also highlight its ability to be used for different purposes, giving life to dynamic and modern spaces. This project, like previous ones, represents an opportunity for continuous experimentation, where every design choice becomes a discovery that enriches the creative process itself.”

Partners: Esistyle, Flexform, Foster, InvisaCook, Signature Kitchen Suite
Styling: Gaia Marchesini Giordano Sarno
Photo Eller Studio