Paola Marella at Cersaie

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Paola Marella at Cersaie - 1

What a thrill to take part in the CERSAIE, the great international exhibition of Italian ceramics; I was “godmother” to the “CERSAIE disegna la tua casa” (CERSAIE designs your home) event

What a thrill to take part in the CERSAIE, the great international exhibition of Italian ceramics; I was “godmother” to the “CERSAIE disegna la tua casa” (CERSAIE designs your home) event, where a number of architects provided their consulting services to consumers for the restyling and design of their homes with new, fresh solutions. I was also godmother to the fantastic competitions organised by Marazzi “Il tuo spazio Marazzi vince Miami” and “Specifica Marazzi e vinci Shanghai” .In the former case, we awarded prizes to consumers who submitted three splendid projects, while in the latter the winner was an architect who had created a project at the service of his fellow citizens.
1) Barbara and Mario won the trip to Miami with their project  “Marazzi+Barbara+Mario=home”. The couple chose Marazzi materials for use throughout their homes, interpreting them in minimal-chic taste;  Treverkatelier wood-look stoneware for the living-room, bedrooms and bathroom and the Cult and Spazio stone-look collections for the fitness suite and rumpus-room.The second and third prizes both went to two homes at a location which holds a special magic for me, Sicily - Marina di Ragusa to be precise.
2) Antonio Buscema won a trip to Paris with his “residenza di villeggiatura” (holiday home) with all its indoor floors and outdoor pavings in Cappuccino colour Treverkoutdoor wood-look stoneware “recalling the typical colours of the building’s surrounding landscape”.The third prize of a trip to Istanbul was awarded to the “residenza privata estiva” (private summer residence) designed by Giovanni Cavalieri.Here again, the chosen material was  Treverkoutdoor  wood-look stoneware, in Teak colour for both indoors and outdoors for all three homes, because it established a “continuous dialogue between the landscape, the building and the sea”, as Giovanni himself informed us, almost overcome by the occasion.The prize in the “Vola a Shanghai con Marazzi” competition open to architecture professionals was awarded to Paolo Mossa for the “project for refurbishment of the interior of the Stazione Centrale-Bari Palese Airport metropolitan rail link,” which used the Soho and Monolith porcelain stoneware collections. The jury chose this project after careful assessment, particularly impressed both by its use of stoneware in a location with extremely heavy traffic and stresses, and by the laying of Marazzi stoneware in a way which provided guidance and route markings.

CERSAIE attracted a large number of consumers, who appreciated the potential and possibilities for optimal use of Italian ceramics, which have revolutionised their offering during the last few years. I met lots of families, ordinary people on the look-out for advice on how to renovate their homes by restyling rooms and using tiles of the very latest fashion.Since it’s more difficult to purchase a home in these hard economic times, why not change the look of the one you’ve got?Marazzi presented major novelties: 
Treverkchic, a porcelain stoneware that provides an accurate reproduction of every type of walnut wood - American, French and Italian - and African and Asian teak; with a warm, welcoming look, it is available in the new 19X150 size for lovers of interiors with a genuine, reassuring feel.
Block, a stoneware collection inspired by brushed resin, in matt and lux finishes, also available in the large 60x120 size Its “cement tiles”, which rework the look of hand-made majolica tiles with contemporary patterns and colours, are particularly appealing.Blend, a concrete material in a range of neutral colours, seen to best effect in the large 30X120 size.Ideal for what today’s interior designers call mix and match, the combination of different colours, shapes and materials in the same design scheme, to stunning effect!

So what more can I say? See you at next year’s CERSAIE!