The new Marazzi Showroom in Paris at Saint-Germain-des-Prés
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The new French display location is a perfect mix of Parisian allure and Italian style and quality
Marazzi opens its first showroom in Paris and chooses one of Europe's most iconic districts, Saint-Germain-des-Prés.
Three floors entirely dedicated to the Italian brand that leads the world in ceramic coverings, in a historic building typical of the Haussmann period, retaining all the era's distinctive appeal.
The opening coincided with Paris Design Week, and involved a specific event on 7 September attended by more than 300 guests, including the press and design professionals.
This new opening follows on from another major inauguration, the London showroom in the Clerkenwell design district. With these new locations, Marazzi confirms its active presence in two of Europe's most important capitals and reinforces its status as a key brand for architects and designers.
The exclusive project was created by the Marcel Mauer firm of Italian architects Lorenzo Baldini and Antonio Pisano.
The main aim in the design of the interior was to conserve as much as possible of the existing historic building, dating from the mid Nineteenth Century and originally a bookshop, while seeking to create a new, vibrant space capable of dialoguing with Marazzi ceramics and stonewares.
The first floor retains the original appearance of the pre-existing apartment, with the original finishes and the distinctive fireplaces and mirrors decorating each room. This floor now houses the spaces for architects, customers and industry professionals, with curved worktables and inspirational moodboards on the walls suggesting some of the many possible combinations of Marazzi products.
The ground floor is the place where visitors are received, and has been designed with striking "split" panels inspired by mountain peaks, bringing constant variety to the internal space. The styling is the work of the Alessandro Pasinelli firm of Milan.
The large showroom windows overlooking Boulevard Saint- Germain and Rue Thénard invite passers-by to come in and visit the space.
Finally, the basement floor contains the materials archive, a large library that includes the entire Marazzi catalogue, accommodated on floor-to-ceiling display panels.
Ph Tiziano Sartorio & Anne Flore Trichilo