Clays: the return of terracotta
reading time: 3 minutes
Clays expresses the desire to reinterpret in ceramic simple and authentic materials, such as terracotta, re-evaluated today for a taste of heritage and used in many different ways because they often respond to the need for an informal, reassuring and welcoming spaces.
The modern awareness of the need to reduce waste and excess is even influencing luxury design trends. Materials are what they appear to be: not necessarily only precious materials, but rather "traditional" ones, which have worth even if they are normally not so highly prized.
This is the background to the creation of Clays, a product styled to resemble concrete and terracotta, with intense colour variations, smudges, salt blooms and brush strokes: details that give the material richness and character.
Interiors can be designed with a mix of terracotta, a material associated to memories of the past, and concrete, a decidedly more contemporary material.
Alongside the “industrial” fashion for concrete, the “heritage” style, inspired by recollections of past times, still exerts a strong appeal: it uses the symbols, lines and decoration of “terracotta” tiles in design schemes that keep faith with bygone eras, harking back to a reassuring image of “grandma’s house” where time seems to stand still.
Contamination, experimentation and unusual associations: this style is currently cutting through a variety of sectors and industries, from fusion food and mixology (in drink preparation) to mix&match clothing, all the way to landscaping, with garden beds no longer containing just one species or colour of flower.
With Clays, materials combine and merge to create surfaces of great prestige; nowadays, in interior architecture luxury is expressed through a vast variety of languages, skilfully blended by architects and interior designers capable of harmonising different styles and balancing contrasts.
Innovation, the essential prerequisite of this series, plays a fundamental role and features in every aspect of the collection’s creation (patterning, surfaces, material). It is expressed in the details of the effects generated by reflected light, and in the tactile feel of the material, resembling the inspirational clays themselves.
The colour assortment consists of soft shades: Clays seems to urge designers to create a path within their living spaces in a mood created by a combination of furniture and the tiled surfaces themselves.